Sadly the top European competitian is the only game in town for all the serious clubs. As Dave rightly pointed out the fight to maintain and attract the better players be all the more difficult without it. For the future Emery and the owners want for Villa winning the F A cup would be a nice distraction but do nothing to solidify Villa needing to be seen as a top English club, which leads me to question how many years would we have to be in the top five before the press would automatically consider us as such?