Chris Heck - President of Business Operations

[HolteL4]

There was an empty seat next to me
Because it was my daughters who couldn’t go yesterday, tried to get rid of the ticket but no takers

The ground look pretty full to me yesterday to be honest

But that’s fuck all to do with Chris heck he’s an absolute twat who will have done more harm than good by the time he leaves
all you guys and gals wearing the ‘he’s just doing his job’ T-shirt can fuck right off he’s a dangerous man destroying parts of the fan base

How many Champions League games have you been to John out of interest?

All the home ones so far

You see, telling people they can 'fuck right off' with their alternative view of what Heck is doing  then handing over £80 for a match smacks of hypocrisy.

Not really, Heck doesn't want season ticket holders at the champions league games he's set that price to try and deter us from buying them. If we don't go in protest then he's done what he set out to do because then the ticket gets sold for £97 instead of £80.  So it's a strange protest but the actual protest is to buy your ticket that way you are doing what Heck doesn't want you to do.

The £17 increase from season ticket to non season ticket prices isn't a lot but but if  every season ticket holder buys their champions league ticket then that's the best part of £500k that Heck misses out on. So as I've said it's a strange one but the actual protest isn't not buying your ticket it's to buy your ticket because then you're doing what Heck doesn't want.

On a side note is there a reason that attendances have to be announced? Because why does the actual attendance figure matter to us fans. Empty seats don't look good but the figure doesn't really matter to us fans tbh

Heck’s not missing out on that £500k mate.

He is if every season ticket holder claim their seat for the Champions league game.

He'll get £500k more if none of us season ticket holders claim their seat for the Champions league games.

Not difficult to work out but I'll put it in simple terms for you, season ticket price £80 non season ticket price £97 so that's a difference of £17 so if you times that £17 by the amount of season ticket holders we have that's just under £500k  so yes if every season ticket holder claims their champions league ticket Heck does miss out on just under £500k.

This feels a very strange wagon to hitch yourself too. It’s pretty common for loyalty to be rewarded with discounted prices vs the open market.
Would he rather the extra £17 per ticket? probably but he’d rather £80 than £0. He will have done the maths estimating how many will purchase at £80 and how much demand there will be at £90+ in an attempt to maximise total revenue, which will include the vast majority being sold at £80.

Where have you been? Heck doesn't give a shit about loyalty his actions prove that, you can bet your last £10 that he'd rather get the extra £17 per game.

[Percy McCarthy]

There was an empty seat next to me
Because it was my daughters who couldn’t go yesterday, tried to get rid of the ticket but no takers

The ground look pretty full to me yesterday to be honest

But that’s fuck all to do with Chris heck he’s an absolute twat who will have done more harm than good by the time he leaves
all you guys and gals wearing the ‘he’s just doing his job’ T-shirt can fuck right off he’s a dangerous man destroying parts of the fan base

How many Champions League games have you been to John out of interest?

All the home ones so far

You see, telling people they can 'fuck right off' with their alternative view of what Heck is doing  then handing over £80 for a match smacks of hypocrisy.

Not really, Heck doesn't want season ticket holders at the champions league games he's set that price to try and deter us from buying them. If we don't go in protest then he's done what he set out to do because then the ticket gets sold for £97 instead of £80.  So it's a strange protest but the actual protest is to buy your ticket that way you are doing what Heck doesn't want you to do.

The £17 increase from season ticket to non season ticket prices isn't a lot but but if  every season ticket holder buys their champions league ticket then that's the best part of £500k that Heck misses out on. So as I've said it's a strange one but the actual protest isn't not buying your ticket it's to buy your ticket because then you're doing what Heck doesn't want.

On a side note is there a reason that attendances have to be announced? Because why does the actual attendance figure matter to us fans. Empty seats don't look good but the figure doesn't really matter to us fans tbh

Heck’s not missing out on that £500k mate.

He is if every season ticket holder claim their seat for the Champions league game.

He'll get £500k more if none of us season ticket holders claim their seat for the Champions league games.

Not difficult to work out but I'll put it in simple terms for you, season ticket price £80 non season ticket price £97 so that's a difference of £17 so if you times that £17 by the amount of season ticket holders we have that's just under £500k  so yes if every season ticket holder claims their champions league ticket Heck does miss out on just under £500k.

No need for the remedial arithmetic. I’m just pointing out that he doesn’t get it paid into his bank account.

[ChicagoLion]

Remedial arithmetic 🤣

[Chip Butty 111]

Just playing Devil's Advocate here, but do expensive tickets and high revenue = success?
Liverpool have no category A/B games, cheapest ticket for an adult £9. Top of the League.
Forest..crap revenue, reasonably priced tickets ..2nd in League.
Spurs..eye watering tickets, huge revenue ...crap
Man Utd..revenue to rival the world's best ...crap
Chelsea..spent £1B on players...behind Forest..
Atalanta...top of Serie A..

[pauliewalnuts]

Just playing Devil's Advocate here, but do expensive tickets and high revenue = success?
Liverpool have no category A/B games, cheapest ticket for an adult £9. Top of the League.
Forest..crap revenue, reasonably priced tickets ..2nd in League.
Spurs..eye watering tickets, huge revenue ...crap
Man Utd..revenue to rival the world's best ...crap
Chelsea..spent £1B on players...behind Forest..
Atalanta...top of Serie A..

I get your general point and agree, it's no absolute guarantee of success.

However, I would say that, playing devil's advocate, how often are Forest ahead of Chelsea, how often are Man United in the bottom half of the table and this shit, and how often are Atlanta top of Serie A?

If you were looking at the Premier League, for example, you'd really need to look over an extended period of time, and then you'd find that revenue, expenditure and league positions reflect the financials. Esp with things like wage bill.

[HolteL4]

There was an empty seat next to me
Because it was my daughters who couldn’t go yesterday, tried to get rid of the ticket but no takers

The ground look pretty full to me yesterday to be honest

But that’s fuck all to do with Chris heck he’s an absolute twat who will have done more harm than good by the time he leaves
all you guys and gals wearing the ‘he’s just doing his job’ T-shirt can fuck right off he’s a dangerous man destroying parts of the fan base

How many Champions League games have you been to John out of interest?

All the home ones so far

You see, telling people they can 'fuck right off' with their alternative view of what Heck is doing  then handing over £80 for a match smacks of hypocrisy.

Not really, Heck doesn't want season ticket holders at the champions league games he's set that price to try and deter us from buying them. If we don't go in protest then he's done what he set out to do because then the ticket gets sold for £97 instead of £80.  So it's a strange protest but the actual protest is to buy your ticket that way you are doing what Heck doesn't want you to do.

The £17 increase from season ticket to non season ticket prices isn't a lot but but if  every season ticket holder buys their champions league ticket then that's the best part of £500k that Heck misses out on. So as I've said it's a strange one but the actual protest isn't not buying your ticket it's to buy your ticket because then you're doing what Heck doesn't want.

On a side note is there a reason that attendances have to be announced? Because why does the actual attendance figure matter to us fans. Empty seats don't look good but the figure doesn't really matter to us fans tbh

Heck’s not missing out on that £500k mate.

He is if every season ticket holder claim their seat for the Champions league game.

He'll get £500k more if none of us season ticket holders claim their seat for the Champions league games.

Not difficult to work out but I'll put it in simple terms for you, season ticket price £80 non season ticket price £97 so that's a difference of £17 so if you times that £17 by the amount of season ticket holders we have that's just under £500k  so yes if every season ticket holder claims their champions league ticket Heck does miss out on just under £500k.

No need for the remedial arithmetic. I’m just pointing out that he doesn’t get it paid into his bank account.

It's all about getting to the magic £400 million turnover so that Heck can get his bonus and run away. £500k extra per champions league game will help that. The £500k  obviously doesn't go into his account but the bonus it helps him get does.

End of the day he doesn't care about the damage he's doing between the club and it's fans because he won't be here to long enough for it to bother him. Remember he has form his last job in charge off a Football (soccer) club saw him sacked because he made the relationship between the club and it's fans toxic, sound familiar?

[eamonn]

Remedial arithmetic 🤣

Yeah, 11 Plus level at least...

[sid1964]

The fans on here that are moaning about Heck, how would they get our turnover to the magic £400 million?

[Nii Lamptey]

The fans on here that are moaning about Heck, how would they get our turnover to the magic £400 million?

I wouldn't call it 'magical', if alienating your fanbase by pricing loyal long term fans out of seeing something they've waited 40 years to witness, is the only way to achieve it. Thinking about it, I've paid nearly half the cost of my season ticket to watch 4 Champions League matches?! Two of which, Bologna and Celtic - An absolute joke at that price, and had it not been something I've waited desperately to see at Villa Park, I would not have parted with a penny.

With the ridiculous amounts of money in football now through TV deals, player transfer fees (*and their salaries), and then expecting fans to be able to pay inflated ticket prices to match (*despite OUR income not rising proportionately), something has to give. The TV deals/prize money is being used for the wrong purpose - It's primary goal should be subsidising fans costs, as without fans, there is no football.

Football is getting greedier, and it feels like authorities outside of football need to get involved now (*ie. The Government), before it eats itself.

[Sexual Ealing]

The fans on here that are moaning about Heck, how would they get our turnover to the magic £400 million?

I would simply monetise gratitude, obsequiousness and the knowing of one's place. I would also harness the energy produced by the collective grovelling of working class Tories and sell it to the national grid.

[VillaTim]

The fans on here that are moaning about Heck, how would they get our turnover to the magic £400 million?

Better sponsorship deals like the big boys do . This is an area Heck and his team should focus on And sweat harder, rather than bleeding the average fan into poverty

[Brend'Watkins]

The fans on here that are moaning about Heck, how would they get our turnover to the magic £400 million?

Padded seats and crap food isn't going to achieve it either. Improved capacity 50K to 60K and better sponsorship rates will go someway though. Even so, from where we were to where we are now and expecting that sort of turnover isn't realistic. The main thing that needs to be done is achieving sustained success and a few trophies to keep the demand high. As has been said by many on here, what happens on the pitch reflects nearly everything off it. Heck's poor value range of packages could do more harm than good long term but then, Heck isn't thinking long term.

[DB]

The fans on here that are moaning about Heck, how would they get our turnover to the magic £400 million?

Better sponsorship deals like the big boys do . This is an area Heck and his team should focus on And sweat harder, rather than bleeding the average fan into poverty

He has to be fair. We are not gonna get deals like the 'big boys' as not a global brand i.e. likes  of Liverpool, Citeh, ManaUre etc... we are not there, yet.

[PeterWithe]

I couldn't give a fuck if our turnover gets to £400m or not, I use an iPhone but I dont know what Apples sales target is this year, and if I did I wouldn't give a fuck about that either.

[HolteL4]

The fans on here that are moaning about Heck, how would they get our turnover to the magic £400 million?

knock the north stand down,  have it purpose built to have GA+ in it and because it's in a purpose stand they could charge more than what they are charging because it wouldn't be in a stand that's nearly 50 years old and well passed its best.  But then I'd be looking to regularly get £400 million turnover unlike Hecks do it once then run away.

Oh yeah and better sponsorship, for example we haven't got any sponsorship on our pre match warm up tops.