Chris Heck - President of Business Operations

[Gareth]

There's seems to be a great effort to be outraged in some way.

it's a fucking badge.

Agreed…like kits / walk out music etc it’s purely a matter of personal preference will never please all

[sid1964]

I totally agree with Lee B - no matter what the subject is regarding Heck, certain fans of this club seem to be out raged by all his comments and decisions he and the owners are taking.

He is doing the job that he has been employed to do by the current owners of this club.

[Chris Harte]

I can't speak for others. I just don't like this new badge. I thought they'd nailed it with the circular one on the kit last season, but given they've got rid of that they may have well as stuck with the Lerner one.

[Ads]

Another article on our re-brand;

https://www.thedrum.com/news/2024/07/01/aston-villa-rolls-out-new-fans-first-identity-it-repositions-global-brand

I like that we have taken design and merchandising in-house. Hopefully the new store will have some really good stuff in it, rather than the usual cheap tat.

Though if there isn’t a new claret and blue dinosaur I will be annoyed. 

What a load of shite that article is and what an ever bigger load of shite that badge is.
The only thing I’ll ever buy with that badge on it is my season ticket and match tickets… although I reserve the right to also purchase cup final programmes if I have any money left come next spring.

First year I'll buy merchandise since 2008.

[LeeB]

Yeah me too mate.

[Brazilian Villain]

I can't speak for others. I just don't like this new badge. I thought they'd nailed it with the circular one on the kit last season,

Couldn't agree more.

[Smithy]

Likely to be my first time buying a shirt for about 15 years (might just be a training top for 5-a-side if the kit isn't perfect).  But it has bugger all to do with the crest, and just the fact that I generally like Adidas gear.

[The Edge]

Another article on our re-brand;

https://www.thedrum.com/news/2024/07/01/aston-villa-rolls-out-new-fans-first-identity-it-repositions-global-brand

I like that we have taken design and merchandising in-house. Hopefully the new store will have some really good stuff in it, rather than the usual cheap tat.

Though if there isn’t a new claret and blue dinosaur I will be annoyed. 

Chris Heck will win me over if they start selling claret and blue dinosaurs. They've been extinct for 65 million years.

I'll get my coat.

[The Edge]

I can't speak for others. I just don't like this new badge. I thought they'd nailed it with the circular one on the kit last season,

Couldn't agree more.

I must say I agree about the round badge we had last season. I really liked that and would of happily kept it. But it's just a badge. I am more bothered by what's going on with the stadium. With the current plethora of corporate packages it looks like we will end up with a smaller capacity despite being told we would be getting an extra 2,500/3,000 seats which didn't seem plausible from the off. I was looking forward to seeing the Villa Park getting expanded to match the upsurge in first team achievements and me being able to buy season tickets with my lads. Mr Heck has pissed all over that little dream of mine.

[Dogtanian]

Another article on our re-brand;

https://www.thedrum.com/news/2024/07/01/aston-villa-rolls-out-new-fans-first-identity-it-repositions-global-brand

I like that we have taken design and merchandising in-house. Hopefully the new store will have some really good stuff in it, rather than the usual cheap tat.

Though if there isn’t a new claret and blue dinosaur I will be annoyed. 

Chris Heck will win me over if they start selling claret and blue dinosaurs. They've been extinct for 65 million years.

I'll get my coat.

With the current ticket pricing, they may very well be funding dinosaur cloning! 

[Villa in Denmark]

I thought Ellis was the original claret and blue dinosaur?

[Tuscans]

I can't speak for others. I just don't like this new badge. I thought they'd nailed it with the circular one on the kit last season, but given they've got rid of that they may have well as stuck with the Lerner one.

Shield for me. Just think it has more presence, authority etc....more regal I suppose.

[Risso]

Amazingly, the £17K a head corporate packages aren't exactly flying off the shelf. Who'd have thought it?

[Dogtanian]

I thought Ellis was the original claret and blue dinosaur?

No, but he did invent the Triassic period.

[LeeB]

I thought Ellis was the original claret and blue dinosaur?

No, but he did invent the Triassic period.

And he put ticket prices up after the Chicxulub impact event.