Chris Heck - President of Business Operations

[john e]

I have hardly seen any defence of the price rises.

Every time someone says ‘ he’s just doing his job’ is a defence whether you like it or not

[Villan82]

There's doing your job and then there's doing a Chris Heck at Aston Villa. It's been controversy with him from day one. He was cut a lot of slack but he kept on blowing through the goodwill at an astonishing rate. The end doesn't justify the means

I keep hearing about sponsorship but didn't Newcastle get a better adidas deal than us?

[PeterWithesShin]

It really isn't. Do you think he's altering the ground, slamming prices up etc and it's not what the owners hired him to do? Do you think he's doing it all behind their backs?

[Gareth]

I have hardly seen any defence of the price rises.

Every time someone says ‘ he’s just doing his job’ is a defence whether you like it or not

It really isn’t

[john e]

Again, no one is saying they like or agree with it. He is though doing what the owners hired him to do. It's what he's done before and they hired him based on what he's done before. Maybe some ire should be aimed at them for hiring him to do this instead of trotting out dumb shit like " Heck apologists" when people point out they hired him to do this.

They hired him to do what ?
Turn parts over to hospitality that he can’t sell

That’s doing his job is it

[PeterWithesShin]

I can't simplify it any further.

[Clampy]

I have hardly seen any defence of the price rises.

Every time someone says ‘ he’s just doing his job’ is a defence whether you like it or not

It really isn’t

Correct. You can say 'he's doing is job' and still disagree with it.

[john e]

I think the biggest difference of opinion is that you apologists and that’s exactly what you are and I’m gonna keep calling you that,  think he’s just doing his job, the job is being hired to do

I don’t think he’s doing his job, I don’t think he was hired to alienate the fan base, to create hospitality that he can’t sell, to keep people locked out of the ground and miss kickoff because of incompetence,
I’m not going to blame him for the rivers of piss, that could happen on anyone’s watch

Put Bluntly, I don’t think he’s doing his job and think he’s failing miserably

[Clampy]

You can call me what you want, i couldn't care less. What a silly man.

[PeterWithesShin]

He was hated by fans at a previous job because of what did, which was doing what he's now doing here. He was hired by the owners because of what he's done before. Does anyone really think they just randomly picked him rather than choose him based on his past results?

[Gareth]

Again, no one is saying they like or agree with it. He is though doing what the owners hired him to do. It's what he's done before and they hired him based on what he's done before. Maybe some ire should be aimed at them for hiring him to do this instead of trotting out dumb shit like " Heck apologists" when people point out they hired him to do this.

They hired him to do what ?
Turn parts over to hospitality that he can’t sell

That’s doing his job is it

If those seats generate £1 more as GA+ than they would as GA across the season then those that set his revenue targets will see it as doing his job

We absolutely hate it because we want to see a full ground but if the GA+ prices are 3 or 4 times the GA rate it’s not tough to see that you don’t need anything like 100% occupancy rates to make the money

[Chip Butty 111]

Worryingly I don't think he's doing anything behind anyone's backs.
What the discussion should be centred around is whether it's good for Aston Villa, short or long term.
Most of us will be here after NSWE and Heck have gone.
Without us Aston Villa is nothing.
And I promise not to start a sentence with..'it really isnt'
Good debate guys UTV

[john e]

You can call me what you want, i couldn't care less. What a silly man.

You’re a heck apologist same as you were a Bruce apologist
You got that wrong as well

In fact I can’t member the last time you was on the right side of anything on here
If you weren’t on here supporting Chris Heck in ‘just doing his job’ then I’d be worried

[jon collett]

And the only effective protest that he would take note of would have been for supporters (especially season ticket holders) to not have bought the Bayern tickets.

That clearly hasn’t happened and that’s why he will be emboldened.

I agree with Risso that what Heck is doing is wrong but the Bayern episode has shown the logic of his ruthless and single minded approach to raise revenue.

I’m afraid all the rest and all the name calling on here is froth!

[PeterWithesShin]

To try and simplify it.

Using simple numbers let's say the current GA+ seats generate £100,000 a game if at 100% capacity.

Those same seats last season generated £60,000 a game if at 100% capacity.

You don't need to sell 100% this season to generate more income than last season from them. 75% take up is more than the max that could be generated last season.