Chris Heck - President of Business Operations

[Villan82]

There's a bit on our slow-motion rebrand on Keiran Maguire's Price of Football podcast (around 11:30).
https://podcasts.apple.com/gb/podcast/the-price-of-football/id1482886394

Anything on our glacial redevelopment?

[Sexual Ealing]

Nah, it's diverting enough for five minutes but there's nothing new apart from a suggestion that the reason we wanted to change the badge in the first place was that international fans might not know what AVFC meant, which the hosts poo-pooed. The discussion was prompted by an anonymous email from someone with inside knowledge of our banding/marketing dept, which said that we suddenly put a stop to the roll-out because they eventually realised how much it was going to cost to do it properly.

Raises more questions than it answers.

[chrisw1]

Now we know what the new badge is, I honestly think we should just have kept the Lerner badge and carried on using the stand-alone lion at times.  It's far better than the new one.

[pablo_picasso]

Nah, it's diverting enough for five minutes but there's nothing new apart from a suggestion that the reason we wanted to change the badge in the first place was that international fans might not know what AVFC meant, which the hosts poo-pooed. The discussion was prompted by an anonymous email from someone with inside knowledge of our banding/marketing dept, which said that we suddenly put a stop to the roll-out because they eventually realised how much it was going to cost to do it properly.

Raises more questions than it answers.

Didn't we only go to AVFC in the first place because that was the OS address?

[eamonn]

I thought we'd agreed that Kieran "CiaranClarke" Maguire is a less than fully-informed, Villa-partypooping number-head that we should ignore.

[Nelly]

Now we know what the new badge is, I honestly think we should just have kept the Lerner badge and carried on using the stand-alone lion at times.  It's far better than the new one.

Fully agree. The new one looks like someone's GCSE project. For me the Lerner badge is justified and exonerated by this new one.

[villadelph]

Now we know what the new badge is, I honestly think we should just have kept the Lerner badge and carried on using the stand-alone lion at times.  It's far better than the new one.

I think that's the plan with the new crest. I'm in Philadelphia, and similar to what he did with the Sixers, he continually whittled down the extras until it was a much more simplified logo. With the new lion having so much detail, it would be strange to get rid of the shield and have Aston Villa above the lion. I think in 2 years time, we'll see a standalone lion with Aston Villa underneath, which I would be fine with.

[pablo_picasso]

I don't think we will use that detailed lion.

I just think it was copywrited (or whatever), because a fan created the 3d model with the Lino print lion & they wanted to make sure nobody could make any money from it...

Thats just my feeling/opinion btw. I don't have any "ITK" knowledge about it...

[Risso]

They could have just used the detailed lion on the existing Lerner crest, surely? It looks better than the plain yellow as it stands out a bit better on the pale blue background, but the trouble with the new Heck badge is the overall design that the detailed lion isn't going to change. The shit placement of the lion squished up into the top of the badge, and the appalling drop shadow etc.

[chrisw1]

I don't think we will use that detailed lion.

I just think it was copywrited (or whatever), because a fan created the 3d model with the Lino print lion & they wanted to make sure nobody could make any money from it...

Thats just my feeling/opinion btw. I don't have any "ITK" knowledge about it...

The fan just used the Lerner detailed lion in his mock up, which is the same lion we will be using in sillouette.




Also see here
https://www.designweek.co.uk/issues/4-april-10-april/aston-villa-unveils-new-someone-designed-crest/

[pablo_picasso]

I don't think we will use that detailed lion.

I just think it was copywrited (or whatever), because a fan created the 3d model with the Lino print lion & they wanted to make sure nobody could make any money from it...

Thats just my feeling/opinion btw. I don't have any "ITK" knowledge about it...

The fan just used the Lerner detailed lion in his mock up, which is the same lion we will be using in sillouette.




Also see here
https://www.designweek.co.uk/issues/4-april-10-april/aston-villa-unveils-new-someone-designed-crest/

Yeah, I know. I spoke about the artist & his design in the crest thread.

It's a design/piece of art that I really love. I think he did a fantastic job.

I understand how difficult Lino prints are to get right as I have made a few myself when I was experimenting & trying to find my own artistic niche.

Nothing like Christopher Wormell's Villa lion though. It just so happens that Lino prints weren't my niche, lol...😂

But I digress, when they first sent the designs to trademark them, the outline lion from Christopher Wormell was included, but the Lino print detailed version wasn't.

It was only after the fan created the 3D mockup with the Lino print lion that they then sent that detailed lion for trademark.

[Dogtanian]

An interview with Chris Heck on the re-brand and his first twelve months at Villa;

https://www.marketingweek.com/aston-villa-club-rebrand/

[chrisw1]

I agree Pablo, that detailed lion is a thing of beauty.  If I was a tattoo-type bloke then that would be it.  The design is an asset and one I very much hope we continue to use.

[ChicagoLion]

When you see how the Claret Lion looks, you think, why the fuck do just that but oh no. Stick with insipid yellow.

[jon collett]

Not sure where the yellow comes from. This historic badge as in Trinity Road mosaics and gable was gold. That would look much better especially with Prepared as well!