Crest Review

[Des Little]

It’s not perfect, but it’s a lot better than the previous trademarked efforts, and better than this year’s round one. I fully expect to see the lion used on its own a lot more going forward too - another plus.

Let’s hope that when our Chris gets his P45 we don’t have to go through this pain again when the next visionary strolls through the door.

[Drummond]

Given the star was voted for by most people (I shall not judge them again), I actually don't mind it at all.

That Lion is distinctive, and ours. It would eat Chelsea's wimp alive.

[chrisw1]

The Lerner lion is a thing of beauty and I'm glad they're using it.

This is a post form the guy who did the fan-made gold version of the first trade marked badge that people got excited about.




And his work:

[Toronto Villa]

I like it. It’s never going to please everyone. But if indeed it is gold on the shirt it will look great. The star was never going away.

[villadelph]

That Lion is distinctive, and ours. It would eat Chelsea's wimp alive.

Yeah, it looks like roadkill.

[Nelly]

Never thought I could dislike a villa badge so much! The simple one posted a page or two back is so much better than this.

[villadelph]

Never thought I could dislike a villa badge so much! The simple one posted a page or two back is so much better than this.

That badge looks like something off PES in the mid-2000s.

[edgysatsuma89]

The shadow on the lion was the one thing I couldn't get my head around why anyone would choose to do that, so I'm glad that's gone. Let's just get this fucker official and move on.

[tomd2103]

Think it's awful personally and probably worse than the current one.  Saying that though, I can't get too worked up.about it really.

[FatSam]

I also think it’s awful, but it’s clear what the direction of travel is. The fundamentals of it are all wrong. Like the original Lerner crest it looks like it has been designed by someone who hasn’t designed anything before. Ever.

[algy]

Reading this:

First, given the timelines it takes about 1-2 months for them to register a trademark, so there's absolutely nothing to say that this one or the last one either will or won't be the badge.

They've trademarked something that it seems isn't even their design, and to be feels highly unlikely to be used as a result.

DW also mentioned that he saw a version of the badge that didn't look like the one that was originally trademarked.

It's vaguely interesting in as much as they're being protective over anything that can be construed as a Villa badge, but I think it's probably _as likely_ that they're trademarking stuff to keep knock-off kit manufacturers off the scent. Not to say that's what they are doing, but to me it's at least as plausible as them planning on using a badge that some lad on the internet has knocked up in an afternoon.

[villa_cads]

Much better, the lion detail I love, the rest I can live with / is unoffensive. Silver lion and black and white versions look good.

Wonder if we'll link with Cadbury as front of shirt sponsor at some point, they're 200yrs old this year and we can't use betting sponsor in Europe.. 'on brand' with 150 logo as some might say 😉

[Rico]

I thought the new badge would have been officially released by now. Any news? Maybe they are having a re-think?

[Drummond]

I thought the new badge would have been officially released by now. Any news? Maybe they are having a re-think?

They can't be having a rethink, according to that AVFC Staff letter people got their knickers in a twist about, the crest was done in September.

[Rico]

I thought Heck said it was going to be unveiled early this year. If they've settled on a design why can't they just announce it?