Villa Park Redevelopment

[Dogtanian]

'A momentous day in Aston Villa's history' is quite the stretch

Yes, it's not as if we are playing Barcelona kids in a pre season friendly.

We haven't even pulled our finger out and erected a big chimney, yet.

[Dogtanian]

Done Alone:

[Percy McCarthy]

David Lane, CEO of Sports Illustrated on LinkedIn:

We are thrilled to announce a landmark 12-year partnership between Aston Villa Football Club, Sports Illustrated and Sports Illustrated Tickets as the Official Fan Experience Partner.

This isn't just a partnership; it’s a commitment to redefining what the Villa matchday looks like. Together, we are launching:
🏆 The Sports Illustrated Warehouse: A 3,500-capacity venue for music, entertainment, and community events.
🏆 Club SI: Our premium hospitality experience that brings our 70-year history to life through high-end dining, club vibe and storytelling.
🏆 Sports Illustrated Tickets Plaza: A 10,000 fan destination adjacent to Villa Park for pre-match energy and fan engagement.

Our goal is to help make Villa Park a premier year-round destination for sports, music, and hospitality. This 12-year commitment is a testament to our belief in the club, the fans, and the city of Birmingham. See you at Villa Park!

[Dogtanian]

Twelve of our Earth years? 

I wonder if the new premium seats they're putting in between the Trinity and Holte End are going to be under their branding then?

[Ads]

David Lane, CEO of Sports Illustrated on LinkedIn:

We are thrilled to announce a landmark 12-year partnership between Aston Villa Football Club, Sports Illustrated and Sports Illustrated Tickets as the Official Fan Experience Partner.

This isn't just a partnership; it’s a commitment to redefining what the Villa matchday looks like. Together, we are launching:
🏆 The Sports Illustrated Warehouse: A 3,500-capacity venue for music, entertainment, and community events.
🏆 Club SI: Our premium hospitality experience that brings our 70-year history to life through high-end dining, club vibe and storytelling.
🏆 Sports Illustrated Tickets Plaza: A 10,000 fan destination adjacent to Villa Park for pre-match energy and fan engagement.

Our goal is to help make Villa Park a premier year-round destination for sports, music, and hospitality. This 12-year commitment is a testament to our belief in the club, the fans, and the city of Birmingham. See you at Villa Park!

You know, add in some AI generated chimneys and we can call it a Quarter. A Sports Quarter.

[Chris Smith]

David Lane, CEO of Sports Illustrated on LinkedIn:

We are thrilled to announce a landmark 12-year partnership between Aston Villa Football Club, Sports Illustrated and Sports Illustrated Tickets as the Official Fan Experience Partner.

This isn't just a partnership; it’s a commitment to redefining what the Villa matchday looks like. Together, we are launching:
🏆 The Sports Illustrated Warehouse: A 3,500-capacity venue for music, entertainment, and community events.
🏆 Club SI: Our premium hospitality experience that brings our 70-year history to life through high-end dining, club vibe and storytelling.
🏆 Sports Illustrated Tickets Plaza: A 10,000 fan destination adjacent to Villa Park for pre-match energy and fan engagement.

Our goal is to help make Villa Park a premier year-round destination for sports, music, and hospitality. This 12-year commitment is a testament to our belief in the club, the fans, and the city of Birmingham. See you at Villa Park!

Do we know where the Ticket Plaza is going to be?

[Somniloquism]

https://www.avfc.co.uk/news/2026/may/01/news-aston-villa-announce-long-term-sports-illustrated-tickets-partnership/

Aston Villa is pleased to announce Sports Illustrated Tickets as the Club’s Official Fan Experience Partner.

This exciting new collaboration will see Sports Illustrated Tickets spearhead new premium hospitality experiences around the stadium, including the Sports Illustrated Warehouse, our new multi-use venue at Villa Park.

The partnership with the iconic U.S. brand will also introduce Club SI and Sports Illustrated Tickets Plaza, new and immersive, technology-driven fan experiences to add to the wide-ranging portfolio of hospitality on offer at Villa Park, complemented by Sports Illustrated’s rich, 70-year history of bringing stories to life.

Club SI is a hospitality pavilion blending Sports Illustrated’s iconic storytelling with curated editorial content, premium food and beverage offerings, and a modern social environment celebrating Aston Villa and the wider world of sport. Sports Illustrated Tickets Plaza is a core matchday fan destination featuring pre-match entertainment, stage and big screens, social space, food and beverage offerings, and more.

Together with the Sports Illustrated Warehouse, these spaces will provide a platform for Villa Park to become a year-round destination for fans of sport, music and hospitality alongside community group activities and business events.


Francesco Calvo, President of Business Operations, said: “We are delighted to be partnering with such an iconic, world-renowned brand in Sports Illustrated Tickets. Their desire to create fan-first experiences aligns with our vision to make Villa Park a go-to venue not just on matchdays but throughout the year.

“We hope their expertise will help turn the Sports Illustrated Warehouse into a first-class experience for our supporters and the wider community in the West Midlands and beyond.”

David Lane, CEO of Sports Illustrated Tickets, said: “This long-term partnership with Aston Villa brings together premium hospitality and Sports Illustrated’s iconic storytelling to deliver authentic, unparalleled fan experiences like only an SI brand can deliver.

“By creating a unified platform, we’re transforming how supporters engage with Villa Park across matchdays, year-round sports and entertainment events and digital and in-person experiences alike. This partnership also marks an important step in our continued growth across the UK and European market.”

From the bolded bit, neither seems to be inside the stadium but going to be around it.

[Rotterdam]

Done Alone:

TNS seems tiny...

[paul_e]

Where is that sports plaza thing going to be? I'd not seen anything like that mentioned before. There's space at both ends of the ground but neither seem big enough for that.

[Percy McCarthy]

Back of the North across to the Trinity.

The success of these developments will lead to others I’d assume, including similar arrangements at the Holte End.

[algy]

TNS seems tiny...

It is, but they don't have many fans.

The bar there's quite nice, though. Reasonably priced and it's got a bowling alley in it.

[Percy McCarthy]

Behind a paywall but you get the idea:

https://www.bizjournals.com/milwaukee/news/2024/05/15/wes-edens-aston-villa-fc-development.html

[Hookeysmith]

These big long time deals are what bring in the coin

Amazed we still do not have training gear or BMH sponsored

[Percy McCarthy]

These big long time deals are what bring in the coin

Amazed we still do not have training gear or BMH sponsored

Training gear sponsor has only just finished. Fingers crossed for a new one.