I think he genuinely 'gets' and cares for the club.
My Dad always goes on about "once you play for the Villa, it's in your blood". That's romanticised nonsense, but equally all clubs have certain players and figures who just click. Between player and club it's almost like a mutual infection.
It isn't enough that a player is great for us, or even that the fans love them. Milner, Benteke, Yorke. I don't sense any great affinity there.
But Paul McGrath, Ian Taylor, Brian Little?
I think we're spoiled right now to have quite a few where this is the case: Ollie, Tyrone, Big Emi and SJM at the bare minimum. I see signs of it in Unai as well.