NSWE Investment

[ChicagoLion]

Sorry what I mean is our match day revenue is higher than West Ham who have a stadium with 60k capacity

Is that European football impact?

[simboy]

Where is the line between "matchday" and "commercial"? I.e. where does food and drink fit in, is it different when it's inclusive?

Matchday is what it says on the tin, what the club takes from match day, ticket sales, hospitality, cuts off the franchises selling sh*t - commercial, how is brand Aston Villa sold. Shirt deals, sleeve advertising, advertising generally, sales at club shop etc etc.

If it were me, the commercial stuff is where I’d be looking - a toxic fan base moaning about ticket prices won’t help that in the short term I’d guess, so, perhaps a better “legacy fan” approach short term? But what do I know.

[Rigadon]

Where is the line between "matchday" and "commercial"? I.e. where does food and drink fit in, is it different when it's inclusive?

Matchday is what it says on the tin, what the club takes from match day, ticket sales, hospitality, cuts off the franchises selling sh*t - commercial, how is brand Aston Villa sold. Shirt deals, sleeve advertising, advertising generally, sales at club shop etc etc.

If it were me, the commercial stuff is where I’d be looking - a toxic fan base moaning about ticket prices won’t help that in the short term I’d guess, so, perhaps a better “legacy fan” approach short term? But what do I know.

I think you're about right, but it does feel like our stadium is holding us back a bit, which is odd to say as we all love the place. 

[Villan82]

Where is the line between "matchday" and "commercial"? I.e. where does food and drink fit in, is it different when it's inclusive?

Matchday is what it says on the tin, what the club takes from match day, ticket sales, hospitality, cuts off the franchises selling sh*t - commercial, how is brand Aston Villa sold. Shirt deals, sleeve advertising, advertising generally, sales at club shop etc etc.

If it were me, the commercial stuff is where I’d be looking - a toxic fan base moaning about ticket prices won’t help that in the short term I’d guess, so, perhaps a better “legacy fan” approach short term? But what do I know.

I think you're about right, but it does feel like our stadium is holding us back a bit, which is odd to say as we all love the place.

We had a good plan for sorting it and it was shelved.

[Meanwood Villa]

So these matchday figures don't include the more egregious GA+ and price gouging we've seen. I know every penny counts but commercial is very much lacking in comparison to other clubs. Perhaps this would have been a better focus but I suppose it's more difficult than exploiting loyalty.

[Beard82]

I think we should have done the North Stand rebuild - I thought it looked brilliant. That said - I imagine the club looked at it - looked at the PFR challanges and decided that we were best leaving as is as it might impact on our performance on the pitch / match day revenue / ability to generate commerical revenue.

The pinch is most acute now - we see the miricales that Unai is trying to work now - effectively having to weaken his squad in the summer.  Maybe they think if they for the next say 5 years we can establish ourselves, the pinch becomes less acute as other revenue grows and we have more options on Match Day revenue

The commerical revenue is seems to be the big issue - but you would expect to see that increase significantly.    All in I imagine NWSE would be happy with the progress and its inline with the plans. 

I think the biggest concern would be if we can make this season a success (european place) - as that way we can hold onto the majority of players we want to and hopefully be stronger next year.  That is clearly the concern given the flurry of transfer activity.  But as we see its a big ask - feels extermely important this second half of the season

[AV82EC]

The Commercial figure doesn’t include anything from Betano or Adidas so that will significantly increase next year. In addition Champions League Revenue on the TV/Media side will probably treble or quadruple what we made from Conference League we just need to ensure we don’t see too much of a drop off from 4th so the domestic Media revenue stays reasonable. Match day will increase again as attendances stay high and Heck’s price gouging on Champs League and Premier League continues.

In view of that I’d say we’ll be over €400mn next year.

[simboy]

So these matchday figures don't include the more egregious GA+ and price gouging we've seen. I know every penny counts but commercial is very much lacking in comparison to other clubs. Perhaps this would have been a better focus but I suppose it's more difficult than exploiting loyalty.

Yes. And of course these are last season figures. So I suspect the Adidas deal isn’t in there.

The hospitality will be in match day I’d guess, but that won’t include the new cells and whatever it’s called in the Witton and they struggled to find the price point for the Holte suite or whatever it’s called today. So I’d expect to see the commercial up quite a lot next season (possibly double) and a comparatively small increase matchday. Although I suppose the prize money on the CL will be in there?

[Percy McCarthy]

Also significant both Newcastle and Spurs have considerably  bigger stadiums than us

Yeah but we abandoned plans to do something about this.

You can see why. With 50,000 seats we probably wouldn’t be able to weaponise demand so ruthlessly. To fill it we might have to ease ticket price inflation. So we’d be spending £100m for not much more revenue.

[Percy McCarthy]

So these matchday figures don't include the more egregious GA+ and price gouging we've seen. I know every penny counts but commercial is very much lacking in comparison to other clubs. Perhaps this would have been a better focus but I suppose it's more difficult than exploiting loyalty.

Yes. And of course these are last season figures. So I suspect the Adidas deal isn’t in there.

The hospitality will be in match day I’d guess, but that won’t include the new cells and whatever it’s called in the Witton and they struggled to find the price point for the Holte suite or whatever it’s called today. So I’d expect to see the commercial up quite a lot next season (possibly double) and a comparatively small increase matchday. Although I suppose the prize money on the CL will pbe in there?

CL prize money will be in there, but in broadcast rather than matchday income.

It’s over €50m already, hopefully boosted by over €13m more if everything goes our way next Wednesday.

[pauliewalnuts]

Where is the line between "matchday" and "commercial"? I.e. where does food and drink fit in, is it different when it's inclusive?

Matchday is what it says on the tin, what the club takes from match day, ticket sales, hospitality, cuts off the franchises selling sh*t - commercial, how is brand Aston Villa sold. Shirt deals, sleeve advertising, advertising generally, sales at club shop etc etc.

If it were me, the commercial stuff is where I’d be looking - a toxic fan base moaning about ticket prices won’t help that in the short term I’d guess, so, perhaps a better “legacy fan” approach short term? But what do I know.

It's not quite that straight forward - 'matchday' includes whatever the clubs want to include in it, and they mostly use different 'ingredients'.

I know this as I asked Kieran Maguire how come Leeds' was much higher than ours, and whether all clubs use the same things under that banner, and he said no.

[simboy]

Where is the line between "matchday" and "commercial"? I.e. where does food and drink fit in, is it different when it's inclusive?

Matchday is what it says on the tin, what the club takes from match day, ticket sales, hospitality, cuts off the franchises selling sh*t - commercial, how is brand Aston Villa sold. Shirt deals, sleeve advertising, advertising generally, sales at club shop etc etc.

If it were me, the commercial stuff is where I’d be looking - a toxic fan base moaning about ticket prices won’t help that in the short term I’d guess, so, perhaps a better “legacy fan” approach short term? But what do I know.

It's not quite that straight forward - 'matchday' includes whatever the clubs want to include in it, and they mostly use different 'ingredients'.

I know this as I asked Kieran Maguire how come Leeds' was much higher than ours, and whether all clubs use the same things under that banner, and he said no.

that wouldn't surprise me me at all! and Maguire makes a living out of it, i certainly dont! It just seemed the most "obvious", but who knows!

[PeterWithe]

Maybe if they answered the fucking phone they’d make more money?

[Villan82]

Also significant both Newcastle and Spurs have considerably  bigger stadiums than us

Yeah but we abandoned plans to do something about this.

You can see why. With 50,000 seats we probably wouldn’t be able to weaponise demand so ruthlessly. To fill it we might have to ease ticket price inflation. So we’d be spending £100m for not much more revenue.

Gentrified options would work better in a new structure. Spurs, West Ham and Newcastle are the clubs we have to mark and we aren't.

[London Villan]

Upgrading Villa Park is a long term financial decision though.

Yes +£50k would give us double the GA+ seat and 7-8k extra GA seats, but it will take years.

Heck is for here and now - and we'll be close to £400m turnover this season with the stadium we have. Then he'll be gone.