Heroes & Villains, the Aston Villa fanzine
Heroes & Villains => Heroes Discussion => Topic started by: Legion on April 22, 2024, 11:11:39 AM
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Betano.
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https://www.avfc.co.uk/news/2024/april/22/aston-villa-and-betano-announce-principal-partnership-/
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Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt partner.
Hot on the heels of Betano’s UK market debut in partnership with BVGroup, the two-year agreement will see the Betano logo feature on the front of Aston Villa’s men's team’s jerseys starting from the 2024-25 season. This new partnership comes just a few weeks after Betano’s sponsorship announcements of the UEFA EURO 2024 and CONMEBOL Copa America 2024.
Chris Heck, President of Business Operations, Aston Villa said: “We are delighted to welcome Betano as Aston Villa’s new principal partner. Their dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club. Aston Villa and Betano share a commitment to excellence, and we look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organisations”.
Kaizen Gaming's Co-Founder and CEO, George Daskalakis said: “Aston Villa fans have a lot to be proud of in the Club’s long and illustrious 150-year history. Their passion matched on the pitch by incredible players and management taking the Club on the road to glory makes The Villans one of the most formidable teams in world football today. Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.”
Betano’s sponsorship will complement Aston Villa’s positive community impact, as the brand has continuously contributed to the local societies where it is present via joint Corporate Responsibility initiatives, tailored to each market, that, for instance, promote inclusion, improve healthcare and raise awareness on important social issues.
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We certainly seem to be attracting big businesses in their own field. Fair play, hope we get bigger and bigger.
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Obviously would prefer a non gambling one but its only for 2 years until its banned so lets just roll with it. Its going to be big money to help with FFP so that's a bonus. Wonder when we will announce the adidas deal?
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Gotta love that last paragraph. Corporate template speak.
Hope we are getting a bigger sum than before - suppose accounts will tell how good Heck has done.
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Gotta love that last paragraph. Corporate template speak.
Hope we are getting a bigger sum than before - suppose accounts will tell how good Heck has done.
The rumours were that it's more than double.
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Gotta love that last paragraph. Corporate template speak.
Hope we are getting a bigger sum than before - suppose accounts will tell how good Heck has done.
The rumours were that it's more than double.
Then he is doing his job well in this instance.
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Wasn't it ten million a season?
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£20m a season this.
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I thought this was announced a few months ago. Is this just the official time for announcing the change based on previous contracts ending etc or was it being held off until we knew if we were getting into higher European competition so a larger amount could be added. Is the money coming in this years accounts or next years?
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It's good news. You can question the morality, but it's just replacing an inferior deal from the same industry. We need to take the best commercial deals on offer whilst we try to start to bridge the huge financial gap.
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New badge (I assume) being used on their website:
https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/
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New badge (I assume) being used on their website:
https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/
Adding a screenshot, in case it turns out someone has screwed up and the badge gets swapped out sharpish...
(https://i.ibb.co/tcqRd3N/Screenshot-2024-04-22-at-13-14-18.png) (https://ibb.co/tcqRd3N)
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Pretty much confirms the new badge which no one is suprised at. Anothwr collosal fuck up - announced elsewhere before the club does😂
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No comment on our badge there but I hope the Betano logo they've used is what we get on the shirt, looks much better than their normal logo that looks a bit like an arse.
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It's good news. You can question the morality, but it's just replacing an inferior deal from the same industry. We need to take the best commercial deals on offer whilst we try to start to bridge the huge financial gap.
We do. Current Ground now practically full much of the time and any big upgrade will be later this decade.
TV revenue will be best ever this season.
Commercially we are light years behind some so need this type of jobber
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New badge (I assume) being used on their website:
https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/
Nice that we got the promised announcement/reveal before a betting company partnership.
And it would appear that if this is the final version, they learned nothing from the feedback & they had the trademark request done on the Lino-print fan made version just so that fans couldn't make that version.
The communication between the fans & that twat Heck couldn't be fucked up any more if a Small Heathen wrote a script for it.
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The website now features the same badge.
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Didn't they say they were aiming to reveal the kit earlier as part of the 150 celebrations? Is the sponsor being announced prior to a kit reveal before the end of the season?
Would be great to have a buzz around the last home game with new Adidas kit unveiled or even available on the day.
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The website now features the same badge.
The Villa site? No it doesn't it's still using the Lerner badge, as does the Betano announcement on there. It looks like someone fucked up and gave Betano the wrong graphic and they were supposed to be using the Lerner badge to me.
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The new badge getting revealed on the sponsor's site before the club has revealed it is particularly amateurish.
Someone is going to get a bollocking for that.
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The new badge getting revealed on the sponsor's site before the club has revealed it is particularly amateurish.
Someone is going to get a bollocking for that.
Agreed, and it's still sh!t.
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The new badge getting revealed on the sponsor's site before the club has revealed it is particularly amateurish.
Someone is going to get a bollocking for that.
Agreed, and it's still sh!t.
Where is the new badge ?
It will impact the purchasing of existing Villa merchandise as the crest of a round badge is being extinguished isn't it ?
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It's good news. You can question the morality, but it's just replacing an inferior deal from the same industry. We need to take the best commercial deals on offer whilst we try to start to bridge the huge financial gap.
We do. Current Ground now practically full much of the time and any big upgrade will be later this decade.
TV revenue will be best ever this season.
Commercially we are light years behind some so need this type of jobber
Betano are the shirt sponsors of Porto and the sleeve sponsors of Benfica. They also sponsor Sporting Lisbon
The gambling industry have 4 shirt sponsorships in the Champions League. Braga, Porto, Celtic and Antwerp.
And 4 Sleeve Sponsorships Red Star Belgrade, Feyenoord, PSV and Benfica.
Last season Gambling industry sponsored the most teams in the champions league.
This season the airline industry sponsors the most teams in the champions league.
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Betting sponsors seem to be banned in quite a few European countries already, doesn't seem a very lucrative deal where they're concerned when it comes to European competition exposure. We've had blank/Acorns when playing in Poland, France*, and I think Greece is the same. Italy and Spain also have a ban.
*can't find any proof it's banned in France, assuming it is because we had Acorns last week
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Betting sponsors seem to be banned in quite a few European countries already, doesn't seem a very lucrative deal where they're concerned when it comes to European competition exposure. We've had blank/Acorns when playing in Poland, France*, and I think Greece is the same. Italy and Spain also have a ban.
*can't find any proof it's banned in France, assuming it is because we had Acorns last week
but premier league games are broadcast live everywhere (nearly) so even if the shirts have to be different in Europe it's still a huge amount of exposure.
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Betting sponsors seem to be banned in quite a few European countries already, doesn't seem a very lucrative deal where they're concerned when it comes to European competition exposure. We've had blank/Acorns when playing in Poland, France*, and I think Greece is the same. Italy and Spain also have a ban.
*can't find any proof it's banned in France, assuming it is because we had Acorns last week
but premier league games are broadcast live everywhere (nearly) so even if the shirts have to be different in Europe it's still a huge amount of exposure.
Oh, I know it's still big exposure, but a lot of these deals you read about having extra money if you get Champions League, or the amount being reduced if you go two seasons without CL, but there's no real incentive there for a betting company, in that respect.
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
What’s ‘Razzle’?
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Must we pursist with such filth.
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
Or, for those so inclined:
(https://i.ibb.co/FWh1HsW/tumblr-mb2f5rktha1re0c97o1-1280.jpg) (https://ibb.co/FWh1HsW)
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https://www.heroesandvillains.info/forumv3/index.php?page=page4597
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
Or, for those so inclined:
(https://i.ibb.co/FWh1HsW/tumblr-mb2f5rktha1re0c97o1-1280.jpg) (https://ibb.co/FWh1HsW)
I love the knowing look on the newsagents face when she looks up. Awesome series.
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
Or, for those so inclined:
(https://i.ibb.co/FWh1HsW/tumblr-mb2f5rktha1re0c97o1-1280.jpg) (https://ibb.co/FWh1HsW)
One for the French national shirt that
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Polite note: that badge is fucking SHITE!
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A lot of the matchday full time staff are wearing the 150 logo badge that was on here some months ago so must be the one going forward.
Even seen it embroidered on a few polo shirts as well
So when are they letting every one know about that?
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A lot of the matchday full time staff are wearing the 150 logo badge that was on here some months ago so must be the one going forward.
Even seen it embroidered on a few polo shirts as well
So when are they letting every one know about that?
I thought they already had?
They had a massive fuck off banner of it on the centre circle on Sunday, so I don't think they're trying to keep it a secret.
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
Or, for those so inclined:
(https://i.ibb.co/FWh1HsW/tumblr-mb2f5rktha1re0c97o1-1280.jpg) (https://ibb.co/FWh1HsW)
I love the knowing look on the newsagents face when she looks up. Awesome series.
My favourite.
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
What’s ‘Razzle’?
Erm, it's literature. A regular publication. See also Mayfair, Men Only, Penthouse...
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Club and Fiesta seemed the ones back in the day. Or so i'm, er, told.
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The likes of Men Only and Club were like the Telegraph or The Times compared to Razzle's Daily Sport.
Allegedly.
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The likes of Men Only and Club were like the Telegraph or The Times compared to Razzle's Daily Sport.
Allegedly.
Yeah, Razzle was a mess. Penthouse was classy.
What I want to know is how come someone would always find a porn mag in a bush on the way to school?
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Anyone remember the Razzle 'pile on'?
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Anyone remember the Razzle 'pile on'?
Haha, Razzlestack?
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
What’s ‘Razzle’?
Erm, it's literature. A regular publication. See also Mayfair, Men Only, Penthouse...
Richard trying to make out he's never heard of Razzle 😉
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
What’s ‘Razzle’?
Erm, it's literature. A regular publication. See also Mayfair, Men Only, Penthouse...
Richard trying to make out he's never heard of Razzle 😉
He was asking for a “friend”.
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The current shirt sponsor ship deal front and sleeves see Villa 11th in league for money
Manchester City 87.5m
Manchester United 67.5m
Arsenal and Liverpool 60m
Totttenham 50m
Villa 10m
8m for BK 8 and 2m for trade nation sleeves sponsor.
Kit Manufacturer per season:
Man Utd Adidas 90m
Man City Puma 65m
Arsenal Adidas 60m
Chelsea Nike 60m
Liverpool Nike 30m
Totttenham Nike 30m
Villa only get 3m a season Castore
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The current shirt sponsor ship deal front and sleeves see Villa 11th in league for money
Manchester City 87.5m
Manchester United 67.5m
Arsenal and Liverpool 60m
Totttenham 50m
Villa 10m
8m for BK 8 and 2m for trade nation sleeves sponsor.
Kit Manufacturer per season:
Man Utd Adidas 90m
Man City Puma 65m
Arsenal Adidas 60m
Chelsea Nike 60m
Liverpool Nike 30m
Totttenham Nike 30m
Villa only get 3m a season Castore
How much you reckon Razzle will be paying as the clubs new literary partner?
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The current shirt sponsor ship deal front and sleeves see Villa 11th in league for money
Manchester City 87.5m
Manchester United 67.5m
Arsenal and Liverpool 60m
Totttenham 50m
Villa 10m
8m for BK 8 and 2m for trade nation sleeves sponsor.
Kit Manufacturer per season:
Man Utd Adidas 90m
Man City Puma 65m
Arsenal Adidas 60m
Chelsea Nike 60m
Liverpool Nike 30m
Totttenham Nike 30m
Villa only get 3m a season Castore
Out of date old news.
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The current shirt sponsor ship deal front and sleeves see Villa 11th in league for money
Manchester City 87.5m
Manchester United 67.5m
Arsenal and Liverpool 60m
Totttenham 50m
Villa 10m
8m for BK 8 and 2m for trade nation sleeves sponsor.
Kit Manufacturer per season:
Man Utd Adidas 90m
Man City Puma 65m
Arsenal Adidas 60m
Chelsea Nike 60m
Liverpool Nike 30m
Totttenham Nike 30m
Villa only get 3m a season Castore
Out of date old news.
It would be interesting to see how much Adidas are paying as there seems to be no financial figures yet the new kit manufacturer is rumours to be adidas
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I want us to be sponsored by the Sunday Sport with the lion replaced by a set of very full boobs.
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
What’s ‘Razzle’?
Erm, it's literature. A regular publication. See also Mayfair, Men Only, Penthouse...
I had a mate who worked at British library and he reckoned they were sent copies of every bongo mag going, which they dutifully filed away. I've been tempted on several occasions to make the pilgrimage down there to see the national stash.
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Out of date old news.
Some prefer to think of it as vintage, pre-loved insight.
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
What’s ‘Razzle’?
Erm, it's literature. A regular publication. See also Mayfair, Men Only, Penthouse...
I had a mate who worked at British library and he reckoned they were sent copies of every bongo mag going, which they dutifully filed away. I've been tempted on several occasions to make the pilgrimage down there to see the national stash.
That must be a massive hedge.
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
What’s ‘Razzle’?
Erm, it's literature. A regular publication. See also Mayfair, Men Only, Penthouse...
I had a mate who worked at British library and he reckoned they were sent copies of every bongo mag going, which they dutifully filed away. I've been tempted on several occasions to make the pilgrimage down there to see the national stash.
That must be a massive hedge.
With a silent H for the skilled reader.
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Talking of a big exposure, I think Playboy would be a good sponsor.
Maybe Razzle.
What’s ‘Razzle’?
Erm, it's literature. A regular publication. See also Mayfair, Men Only, Penthouse...
I had a mate who worked at British library and he reckoned they were sent copies of every bongo mag going, which they dutifully filed away. I've been tempted on several occasions to make the pilgrimage down there to see the national stash.
That must be a massive hedge.
Showing some massives bushes, I would imagine.
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Club and Fiesta seemed the ones back in the day. Or so i'm, er, told.
Wasn't there an Escort as well? Which came first (oo-er) the car makes or the mags?
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New badge (I assume) being used on their website:
https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/
Adding a screenshot, in case it turns out someone has screwed up and the badge gets swapped out sharpish...
(https://i.ibb.co/tcqRd3N/Screenshot-2024-04-22-at-13-14-18.png) (https://ibb.co/tcqRd3N)
That has happened! I still can't believe that they are going ahead with that design. It looks awful.
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They shouldn't be allowed to. They haven't consulted properly and nobody at all has agreed to it.
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They shouldn't be allowed to. They haven't consulted properly and nobody at all has agreed to it.
The delay in releasing the design officially, after saying it would be released in Feb, means that any attempt to hold them accountable over their handling of this, & potentially any changes forced by the FA due to them not consulting properly means that it will be virtually impossible to make any changes.
Its almost like the delay is intentional.
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New badge (I assume) being used on their website:
https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/
Adding a screenshot, in case it turns out someone has screwed up and the badge gets swapped out sharpish...
(https://i.ibb.co/tcqRd3N/Screenshot-2024-04-22-at-13-14-18.png) (https://ibb.co/tcqRd3N)
That has happened! I still can't believe that they are going ahead with that design. It looks awful.
On that background it looks even worse, looks like something that was first viewed in Netscape Navigator.
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What I really don't like about it is that the numbers and letters just don't go together. Different colours and font style just makes it look odd to me.
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What I really don't like about it is that the numbers and letters just don't go together. Different colours and font style just makes it look odd to me.
Yeah, anyone with eyes can see that it looks like sh!t. Definitely hasn't grown on me.
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The delay in releasing the design officially, after saying it would be released in Feb, means that any attempt to hold them accountable over their handling of this, & potentially any changes forced by the FA due to them not consulting properly means that it will be virtually impossible to make any changes.
Its almost like the delay is intentional.
Certainly appears that way.
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It's all been said before, but they've just made the Lerner design worse. The yellow lion on a pale blue background always looked rubbish, and now they've added white numbers which stand out even less. The lion looks crammed into the top of the shield and it's all badly spaced. The drop shadow is really amateurish. It was a poor design to start with, and now it's even more shit, which takes some doing.
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It's all been said before, but they've just made the Lerner design worse. The yellow lion on a pale blue background always looked rubbish, and now they've added white numbers which stand out even less. The lion looks crammed into the top of the shield and it's all badly spaced. The drop shadow is really amateurish. It was a poor design to start with, and now it's even more shit, which takes some doing.
Yep, I still can't believe someone has come up with that and others have agreed it. It's genuinely terrible.
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A lot of the matchday full time staff are wearing the 150 logo badge that was on here some months ago so must be the one going forward.
Even seen it embroidered on a few polo shirts as well
So when are they letting every one know about that?
I thought they already had?
They had a massive fuck off banner of it on the centre circle on Sunday, so I don't think they're trying to keep it a secret.
Being at ground level i did not see it - i genuinely thought it was Acorns
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Everything on the pitch is amazing.
Off the pitch is a disgrace. We could be in the Champions League next season and that horror show of a badge could be what people see representing us. It is honestly the worst villa badge ever for me, even the stripey 90s/00s ones were better as they looked sort of traditional. Villa is a traditional club, why not lean into that? This new crest shape is like something from Pro Evo and it's back to the pale yellow on light blue.
I don't see how this propels the club forward. I really don't like the way they handled moving on from the round badge to this one
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It is absolutely horrendous and will be changed yet again. Most of this is because of the star BTW.
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The current shirt sponsor ship deal front and sleeves see Villa 11th in league for money
Manchester City 87.5m
Manchester United 67.5m
Arsenal and Liverpool 60m
Totttenham 50m
Just on this, Man City still look they are inflating their revenue. How is their shirt sponsorship 50% more than Liverpool given the global size of the two clubs?
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Trophies i'd imagine. Winning titles and cups galore gives their sponsors a lot of exposure. Not saying it's bang on market value but 12 trophies v 4 in the previous 6 season should make a difference. And that's not including stuff like charity shields and club world cup or whatever it's called.
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(https://i.ibb.co/8XDJKgn/IMG-0759.jpg) (https://ibb.co/8XDJKgn)
New badge (I assume) being used on their website:
https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/
Adding a screenshot, in case it turns out someone has screwed up and the badge gets swapped out sharpish...
(https://i.ibb.co/tcqRd3N/Screenshot-2024-04-22-at-13-14-18.png) (https://ibb.co/tcqRd3N)
That has happened! I still can't believe that they are going ahead with that design. It looks awful.
It’s changed 😂👏. This is off the official AVFC site
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Yes : https://kaizengaming.com/aston-villa-and-betano-announce-principal-partnership/
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If the Betano announcement background is a clue to the new shirt, is it going to be stripes. Does anyone believe Heck would change the shirt design to make us different from West Ham/Burnley. It would be easier for his rebrand if our shirt was different to any other team.
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It seems to be the new badge for me again after being the old one earlier when Tom posted it had changed.
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If the Betano announcement background is a clue to the new shirt, is it going to be stripes. Does anyone believe Heck would change the shirt design to make us different from West Ham/Burnley. It would be easier for his rebrand if our shirt was different to any other team.
Did we originally play in stripes? Could be an anniversary thing.
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Chocolate & blue stripes. Just prior to The Great Laundry Mishap of 1888 that came out claret.
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We're the boys in royal blue, shame there isn't a song about that
The team's first colours were described as "scarlet and royal blue stripes" (i.e. hoops - vertical stripes did not appear until the 1880s)
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It’s been interesting to see just how much advertising Betano have been doing at the Euros. Been watching Copa America they have a huge presence there too.
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Yep, increased profile by association for us. (though I really don't like it)